AURAFFINITY
Where Eastern Perspectives
Meet Modern Life.
An independent creative platform bringing contemporary China, cultural change and Eastern perspectives into a more human, nuanced global conversation.
FOUNDER-LED VENTURES
Ideas built into businesses
AFFINITY COMMUNICATIONS Founded 2015
A strategic communications agency under Affinity China, connecting brands and opportunities across China and international markets.
ASTALIER
Founded 2021
Skincare combining advanced science and plant-based innovation, made in Germany for the Chinese market.
VERVYA
Founded 2023
A contemporary luxury garment-care concept combining specialist cleaning, environmentally conscious practices and a refined in-store experience.
SELECTED BRAND PROJECTS
- PANEL SESSION with RDAI at MAISON&OBJET
Paris · 2019 - LOREE RODKIN JEWELRY LAUNCH
Shanghai · 2014 - PRIVATE DINNER SPONSORED by Hermès
Shanghai · 2010
SELECTED CULTURAL MOMENTS
- BERGDORF GOODMAN PRIVATE EVENT
New York · 2012 - THE 50th AMERICAN FILM FESTIVAL
Deauville · 2024 - 2015 LE BAL DES DÉBUTANTES
Paris · 2015
About Lili
Lili Feng is a Chinese creator, brand builder and cross-cultural storyteller.
Educated in the UK, she has spent over a decade building brands and experiences in Shanghai and Paris, working across Chinese, American and European business cultures.
Through AURAFFINITY, she now shares her perspective on contemporary China and modern life, informed by her own journey of personal change.
The Conversation Continues
Follow Lili’s stories on a changing China, culture and modern life —
or get in touch to create something together.